Our Mission, Vision & Values

Mission, Vision & Values

Our Mission

  • To provide leadership and secure, cost-effective traceability services to the livestock industry while fostering strategic partnerships and developing innovative solutions that will enhance the Canadian livestock industry.

Our Vision

  • To be a world-class leader in livestock traceability.

Our Values

  • We value accountability and responsibility to build credibility and confidence with our stakeholders;
  • We value excellence in service and are committed to continuous improvement;
  • We value integrity, trust and respect as the basis for teamwork, collaboration and all relationships;
  • We value and embrace innovation, and
  • We value leadership at all levels to guide us toward the achievement of our vision.