Our Mission, Vision & Values

Our Mission

To provide leadership and secure, cost-effective traceability services to the livestock industry while fostering strategic partnerships and developing innovative solutions that will enhance the Canadian livestock industry.

Our Vision

To be a world-class leader in livestock traceability to allow our industry to reach its maximum potential

Our Values

We value accountability and responsibility to promote credibility and confidence with our stakeholders. We value excellence in service and are committed to continuous improvement. We value integrity and respect because they are the basis for teamwork and collaboration. We value trust and accountability in all our relationships.

Who We Are

Canadian Cattle Identification Agency (CCIA) is an industry-initiated and led, not-for-profit organization incorporated to establish a national livestock identification program to support efficient trace back and containment of serious animal health and food safety concerns in the Canadian livestock industry.

While Canadian Food Inspection Agency (CFIA) provides full regulatory enforcement for animal identification as defined in the Health of Animals Regulations, CCIA is the Responsible Administrator of the animal identification program and traceability initiatives for beef and dairy cattle, bison, sheep and goats.

As the responsible administrator, CCIA wholly owns and manages the Canadian Livestock Tracking System (CLTS) database.

Board of Directors

Seated from Left to Right – Reg Schellenberg (Canadian Cattlemen’s Association), Doug Sawyer (Canadian Cattlemen’s Association), Pat Hayes (Canadian Cattlemen’s Association), Mark Elford (CCIA Chair and representative for the SK Stock Growers Association), Howard Bekkering (Alberta Beef Producers), Lyle Miller (Alberta Cattle Feeders’ Association), James MacLean (Canadian Livestock Dealer’s Association)

Standing from Left to Right – Larry Gerelus (Manitoba Beef Producers), Duncan Barnett (British Columbia Cattlemen’s Association), Ken Perlich (Livestock Markets Association of Canada), Corlena Patterson (Canadian Sheep Federation), Sid Atkinson (Dairy Farmers of Canada), Dr. Oliver Schunicht (Canadian Veterinary Medical Association), Kim Sytsma (Beef Farmers of Ontario), Ivan Johnson (Maritime Beef Council), Sylvain Bourque (Les Producteurs de bovins du Québec), Dean Andres (Canadian Bison Association), Michael Latimer (Canadian Beef Breeds Council – associate member)

Missing: Dan Gillis and Kim O’Neil representing the Canadian Meat Council.


CCIA is led by a board of directors representing 16 associations from all sectors of the livestock industry, including:

Member Organization Representative Photo
Saskatchewan Stock Growers Association Mark Elford, Board Chair* Mark Elford
Canadian Cattlemen’s Association Pat Hayes, Vice Chair* Pat Hayes
Alberta Beef Producers Howard Bekkering, Finance and Audit Chair*
Alberta Cattle Feeders’ Association Lyle Miller, Executive Member* Lyle Miller
Canadian Cattlemen’s Association Doug Sawyer, Executive Member* Doug Sawyer
Beef Farmers of Ontario Kim Sytsma Kim Sytsma
British Columbia Cattlemen’s Association Duncan Barnett Duncan Barnett
Canadian Bison Association Dean Andres
Canadian Cattlemen’s Association Reg Schellenberg Reg Schellenberg
Canadian Livestock Dealer’s Association James MacLean James MacLean
Canadian Meat Council Dan Gillis Dan Gillis
Canadian Meat Council Kim O’Neil Kim O?Neil
Canadian Sheep Federation Corlena Patterson Corlena Patterson
Canadian Veterinary Medical Association Dr. Oliver Schunicht Dr. Oliver Schunicht
Dairy Farmers of Canada Sid Atkinson Sid Atkinson
Les Producteurs de bovins du Québec Sylvain Bourque
Livestock Markets Association of Canada Ken Perlich
Manitoba Beef Producers Larry Gerelus Larry Gerelus
Maritime Beef Council Ivan Johnson Ivan Johnson
CCIA Associate Member Organization
Canadian Beef Breeds Council** Michael Latimer** Michael Latimer
Canadian Cervid Alliance** Ian Thorliefson NO PHOTO AVAILABLE
Canadian National Goat Federation** Mark Beaven NO PHOTO AVAILABLE
*CCIA Executive Committee Members **Associate Member/Organization ***Pending Appointment
Board Chair

Mark ElfordMark Elford is from McCord, a hamlet with a population of 40 in south-central Saskatchewan. Following his formal education, Mark spent time in the Northwest Territories mining gold, which helped him achieve his goal of owning and operating his own ranch – Elford Ranch Ltd. in Wood Mountain, Saskatchewan.

In addition to his robust schedule as a cattle rancher, Mark was elected Chair with Canadian Cattle Identification Agency’s Board of Directors in the spring of 2015, and is an active member of its Enforcement and Compliance, Cattle Implementation Plan and Cattle Movement Reporting Working Group committees, and chair of its national Tag Retention Project committee.

Closer to home, Mark has been appointed by Saskatchewan’s Minister of Agriculture to the Prairie Farm Rehabilitation Administration (PFRA) Transition Committee and the Saskatchewan Brand Inspection Advisory Committee, which transitioned into a seat on the newly-formed Livestock Services of Saskatchewan where he currently holds the position of Vice Chair. Mark is an active member of Saskatchewan Stock Growers Association, representing SSGA on CCIA’s board of directors, and is past president of Saskatchewan Cattlemen’s Association.

With more than two decades of experience, Mark works alongside the most influential people in government and industry involved with traceability. In his new role as CCIA Chair, Mark is fully engaged in the industry-led traceability file and is focusing on joining forces within industry and governments to share values, knowledge and experience – with the goal of developing one fully-functional, multi-species livestock traceability database for Canada.

Though his professional priorities keep him on the go and in demand, Mark enjoys good horses, fishing in Canada’s wilderness, seeing new places with his wife Karin, as well as writing cowboy poetry and songs.

General Manager

Anne Brunet-BurgessAnne Brunet-Burgess is from a purebred beef farm in Quebec and has been working within the beef industry ever since. As a cattle owner and first step in the value chain, Anne works with all sectors of industry in her position at CCIA.

Anne draws on more than six years as general manager for a Canadian beef breed association and a decade of experience in livestock operations as an Alberta cattle owner. As General Manager of CCIA, Anne provides leadership to its team and reinforces the strong relationships amongst value chain members, supporting the next steps in developing a fully-functional traceability system in Canada.

Though her professional priorities keep her on the go and in demand, Anne is a true horsewoman who enjoys professional hockey and football, and spending time with friends and family.

Board Bylaws and Governance

Canadian Cattle Identification Agency’s Board of Directors consists of 19 individuals appointed by member organizations as outlined in CCIA’s bylaws. The board oversees the planning process and provides input, guidance and validation, and evaluates plans and financial performance. The board supports strategic initiatives through direct leadership of these initiatives, which are reviewed throughout the year.

The board members elect an executive committee at the first meeting following the annual general meeting each year. The executive committee includes the chair, vice chair, finance and audit committee chair, and two executive members. Along with CCIA’s general manager, the executive committee assists the board in carrying out the policies established by the board of directors. The roles and responsibilities of the chair, board members, general manager and committees are set out in written policies and charters.

The corporation has a risk management process designed to identify potential events that may affect business operations. The board ensures appropriate authorities and controls are in place, and risks are properly managed to ensure CCIA’s objectives are achieved. The CCIA management team works closely with the board to ensure the board is fully aware of CCIA affairs. The board meets a minimum of three times per year with CCIA management at these meetings; although, time is reserved for the board to meet without management present.

The board assesses its performance regularly with the goal to improve and maintain sound governance practices. Gaps in skills are addressed through new board member appointments, training and hiring outside experts as required.


  • Directors are paid a per diem and travel costs to attend meetings and participate on committees.
  • The chair receives an honorarium of $1,875 per quarter.
  • The vice chair, and finance and audit committee chair receive an honorarium of $975 per quarter.
  • Board members receive a per diem of $200 per day, with executive committee and board committee chairs receiving a per diem of $225 per day.

Conflict of Interest Guidelines

It is the duty of each member of CCIA’s board of directors to serve the agency’s mission and not to advance his/her personal interests or those of other private parties. CCIA’s Conflict of Interest Policy is intended to permit CCIA and its board members to identify, evaluate and address any real, potential or apparent conflicts of interest that might, in fact or appearance, call into question their duty of undivided loyalty to CCIA. Each board member is required to acknowledge he/she is in compliance with the Conflict of Interest Policy on an annual basis.

Learn more about CCIA’s board bylaws.